User Acquisition & Monetization Executive

Job description

• User Growth & Marketing
• Plan, execute, and optimize user acquisition campaigns across digital channels such as Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.
• Drive app installs, registrations, and customer acquisition while improving campaign performance and efficiency.
• Identify and test new growth opportunities, channels, and audience segments.

• Monetization & Revenue Optimization
• Support and optimize monetization strategies, including subscriptions, in-app purchases, freemium-to-premium conversion models and ad monetization.
• Work with product teams to improve conversion funnels, user retention, and overall revenue performance.
• Analyze revenue performance and recommend strategies to improve ARPU, retention, and overall profitability.

3. Performance Analysis & Reporting
- Track key growth and revenue metrics, including installs, retention, conversion rates, ROAS, and revenue.
- Prepare regular performance reports and provide actionable insights to support decision-making.
-Conduct A/B testing to improve acquisition and monetization outcomes.

• Cross-Functional Collaboration
• Collaborate with Product, Design, Development, and Marketing teams to support growth and monetization initiatives.
• Coordinate with creative teams to develop and optimize marketing assets and campaigns.
• Support product launches, feature rollouts, and growth initiatives.

Requirements

• 1–3 years of experience in mobile app growth, user acquisition, and monetization.
• Strong understanding of product marketing, including positioning, messaging, and lifecycle marketing campaigns.
• Good grasp of user experience (UX) principles and the ability to make data-driven decisions.
• Hands-on experience with ASO, subscription-based monetization, Google Ads, AdMob, analytics tools, and A/B testing.
• Proficiency in analyzing user funnels, cohort performance, and experimentation results using Excel, Google Sheets, or similar tools.
• Strong communication and stakeholder management skills, with the ability to collaborate effectively across Product, Design, Development, and Marketing teams.